El programa de compra local inicia a través de un proceso de diagnóstico con 132 empresas
El alcalde Diego Ramos presentó la marca de compra local “Lo Tengo en Dosquebradas”, con la que la ciudad promocionará y fortalecerá la oferta de productos y servicios de los emprendedores y microempresarios. Esta iniciativa se realiza dando cumplimiento al Acuerdo número 019 de 2020 expedido por el Concejo Municipal de Dosquebradas.
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“En articulación con la Cámara de Comercio hoy lanzamos a través del Acuerdo número 019 de 2020 la marca Lo Tengo en Dosquebradas, en el municipio tenemos todo, la parte agroindustrial, tecnología y todo lo que ustedes necesiten puesto que tenemos personas emprendedoras y así lo demostramos con las ventas en Eje Moda con ventas superiores a 2,3 millones de dólares con marcas propias de Dosquebradas. Hoy en día somos la tercera ciudad del país en producción de jeans y camisas; esto se lo agradecemos a nuestros emprendedores y empresarios que se pusieron la camiseta para producir y generando nuevos empleos”, indicó Diego Ramos, alcalde de Dosquebradas.
El programa de compra local inicia a través de un proceso de diagnóstico con 132 empresas que fueron incluidas por la Secretaría de Desarrollo Económico y Competitividad, este trabajo contó con la participación de los empresarios, microempresarios y emprendedores de los diferentes sectores económicos como lo son: agroindustrial, innovación y tecnología, industrias 4.0 (nuevas tecnologías), moda y confección, artesanías, metalmecánico, servicios y turismo.
Al respecto, el presidente de la Junta Directiva Cámara de Comercio de Dosquebradas Mauricio Castillo, resaltó la importancia de tener una marca propia de compra local que incentive el amor y el sentido de pertenencia por el municipio, “como empresario tenemos todo el compromiso del mundo, como Cámara de Comercio siempre lo tenemos todo, siempre hemos apoyado todo este tipo de escenarios y de propuestas, tenemos que apoyar esta que es muy importante y va ligada a lo que tiene que ver con la campaña que tenemos desde la Cámara de Comercio y dice Dosquebradas Te Quiero, la cual se creó para que las personas quieran lo nuestro y ahora con esta nueva marca la debemos potencializar más si queremos a nuestros empresarios y deseamos seguir adelante y apoyarnos debemos comprar lo nuestro, con la mayor disponibilidad y la aptitud ”.
Por su parte el empresario de Dosquebradas Felipe Ossa, manifestó la importancia que tiene para los nuevos emprendedores una marca local, “estamos muy orgullosos de pertenecer a la marca porque en estos momentos tenemos 10 empleos directos y 15 indirectos en la región, con el impulso que nos ha dado la Alcaldía pretendemos tener para el próximo año 20 empleos directos y 30 indirectos, queremos fortalecernos en la región hacer que esto crezca, esta marca es muy importante porque es algo que nos pertenece a todos y va en nuestros corazones”.
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Por identidad
Con la marca de compra local, se busca que todos los dosquebradenses se apropien de ella, se identifiquen y tengan sentido de pertenencia por la ciudad, por los empresarios y emprendedores comprando sus productos de alta calidad.
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